The most important aspect of any business is selling the product or service. Without sales, you are not generating any income and your business will not survive. All sales begin with effective and powerful advertisements. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a basic formula, which is:
1. Attract the attention of your prospect.
2. Interest your prospect in your product/service.
3. Cause your prospect to "desire" your product.
4. Demand "action" from the prospect.
Never forget the basic rules of copywriting.
If the ad is not read, it won't generate a sale.
If the ad is not seen it won't be read.
If the ad does not command the attention of the reader, it will not be seen!
Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time or patience to read a long and wordy advertisement. Sales are the lifeblood of any business. Master the art of effective advertising and you will be on your way to a succesful business.
DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.
No comments:
Post a Comment